Our Story

Hi, I’m Sammy, a mum, a natural gift-giver, and the founder of LoveliBox.

In April 2023, I was diagnosed with Ocular Melanoma, a rare form of eye cancer. At the time, my daughters were just 1 and 7 years old. It was one of the scariest times of my life, and like anyone going through something big and unexpected, I was completely overwhelmed.

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Almost overnight, our house filled with flowers and sympathy cards. While they were sent with love, I remember looking around and suddenly feeling like I was living in a funeral home. Instead of feeling uplifted, I felt a bit lost. I just wanted something that said, “You’ve got this,” or “It’s going to be okay” something that offered support, not sorrow.

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That’s when the idea for LoveliBox started to take shape. When people asked if I needed anything, I realised there was a gap, a space for thoughtful, practical, gentle gifts that could actually help someone feel a little more comfortable, a little more seen.

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I wasn’t having chemo, but I was going through intense radiotherapy and needed things like eye patches and overnight wear- items you’d never find in a typical gift box. So I started to imagine what I would have wanted.

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I’ve always loved giving presents more than receiving, and creating LoveliBox has been a quiet project in the background while I’ve been healing. Since I had to pause my hobby as a photographer, this has become a way for me to channel my creativity and care into something that might help someone else feel a little less alone.

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LoveliBox isn’t just for people going through cancer, it’s for anyone having a tough time. Whether it’s illness, recovery, or just a rough patch, I hope these little boxes bring a moment of comfort, calm, and kindness.

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And because this is so close to my heart, I’ll be donating a portion from each box sold to support Ocular Melanoma research and care, a small way to give back to a cause that’s changed my life.

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Thank you for being here. I’m really proud to be at the start of something that feels meaningful and I’m so glad you found your way here.

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Sammy

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